Booze, Chocolate and Holidays

Yes, You Can Have These 3 Things And Still Drop Body Fat
Learn More

This isn’t Your Typical Weight Loss Plan, but then I’m Not Your Typical Nutritionist!

This is about as far from ‘traditional’ diet advice as you’ll ever get.

You won’t hear me trash talk carbs (our BFF is Mr Warburton)

Nor will you hear me saying chicken, broccoli and rice is life, sorry bro!

I’m not even going to ask that you give up your favourite foods like chocolate, bread, or even wine and beer.

But, give me 5 minutes, and I’ll tell you about perhaps the quickest, easiest, (and tastiest!) way to lose weight and keep it off for life.

Even if you feel like you’ve tried everything, I promise you, this page could revolutionise the way you think about weight loss, exercise, and healthy eating more radically than you ever thought possible.

Before I start though, there’s one thing you should know about me.

I am not proponents of fad diets! In fact, I hate them, like massively!

And I’m certainly not going to try and sell you supplements or coax you into any harsh detox or juice programme!

I’m Chris.

Just a normal, regular bloke who has spent years finding out ways to improve my own health and achieve the goals I always wanted, not to mention blowing a fair chunk of cash in the process on rubbish…

Joe Wicks 90 Day SSS anyone?

Anyway, frustrated with being conned out of my hard-earned pennies by clever marketing, I educated myself and created a platform that allows me to practice my craft, and pass on everything you need to know about losing weight safely, sustainably and more importantly how to keep it off for good.

My methods are not the norm.

But they’re also the most fun you’ll ever have losing weight.

If you can forgive the lack of letters after my name, and look instead at the number of happy clients I’ve worked with, the incredible results they’ve got, and my passion for helping you to lose weight, get lean, and finally be comfortable in your own skin, then let’s get going …


The Fitness Industry Has Been Lying to You

Yes, I know that’s a bold statement to make.

Especially when there are so many personal trainers, weight loss coaches, doctors and nutritionists out there making good money from ‘helping’ people to lose weight.

I’m not in the business of calling these professionals out (well not all the time anyway lol!).

What is my main interest?

Giving you the unbiased, unadulterated TRUTH about what really works when it comes to losing weight and keeping it off.

Before I start with what DOES work, I want to quickly run through what doesn’t work.

See, despite how complicated the nutrition industry makes weight loss seem, it’s actually pretty simple.

Not only can you lose weight, but you can do it eating foods you love, without hours and hours of needless exercise.

Better still?

You can lose that weight AND keep it off.

In the past, perhaps you’ve tried diets?

You’ve done the whole carb-cutting thing, you’ve counted calories, you’ve gone to Weight Watchers and Slimming World, and maybe even tried a juice plan or detox.

(I know many of my clients have)

And what’s happened?

You’ve lost weight …

… but then it’s gone back on again!

Maybe it’s taken 6 months, maybe 6 weeks, maybe even just a fortnight.

But, whatever the length of time, all the weight you lost has gone back on, and all the hard work you put in?


But here’s the thing: It’s Not Your Fault.

I’ve been there myself.

My clients have been there.

Millions of people across the world have been victims of this rebound epidemic, where they’ve lost weight on a diet, only to put it all back on again.

More often than not the weight they’ve put on has been GREATER than the amount lost in the first place.
And here’s why …

Your Body HATES Dieting.


But while some people claim a lack of discipline or willpower is to blame, this simply isn’t true.

I’ve worked with enough clients and trawled through copious amounts of research to know that some of the most dedicated, disciplined dieters have regained the weight they lost.

And you know what? It had absolutely nothing to do with willpower.

So right now, you might be thinking something along the lines of –

“Hang on mate, if you’re saying that all these dieters who try really hard are all screwed in the long run, does that mean I shouldn’t bother?

Do I just avoid trying anything and simply accept how I am today?”

Nope. Not at all.

See, what I didn’t say was that discipline and dedication (or lack of) is really only a very small part of the puzzle.

What’s the real culprit then?

The actual diet used to lose the weight in the first place.

And this is where I find out WHY your body hates ‘dieting.’

Most diets revolve around two ideas – 1) Hugely reducing calorie intake, like by loads! 2) Cutting out foods or food groups and basically not being nice to yourself. Take Keto as an example – you eat fewer calories because you completely ban carbs. A low-fat diet generally takes out red meat and dairy, as well as butter, oils, nuts and seeds, and brings about a huge drop in calories. Any diet where you’re drinking shakes? Well, that gets rid of food full stop. And again, your calories will be incredibly (read: dangerously) low. And here lies the issues … The stupidly low-calorie intake wreaks havoc on your metabolism.

The rate at which your body burns calories drops, you then become incredibly hungry, and you move around less, resulting in a slower metabolism.

Ever found that when you first start a diet, the weight loss is fast, but then the longer you carry on, the less weight you lose each week, until eventually, you’re not losing anything?

This is one of the key signs that your metabolism is slowing, due to a chronically low-calorie intake.

And one of the major perils of traditional dieting.

Thing is, you do need to lower your calories to lose weight, I’m not gonna lie to you!

But do it too much, and you’re only setting yourself up for long-term failure and weight regain.

My second huge reason why these diets never work is because they generally create huge cravings.

You might be thinking –

“Chris, diets are supposed to be hard, I’m meant to struggle, and if I enjoyed what I ate, I probably wouldn’t be losing any weight.”

Think again amigo!

Sorry, I hate to burst any bubbles. But dieting shouldn’t result in any huge cravings.

You can be full.
You can eat amazing foods.
You can have a little bit of what you fancy and still get results.

You literally can have booze, chocolate and even go on holiday’s while dropping pounds and getting slimmer and leaner.

In fact, you’ll probably find you get better results, because the craving Gremlin is being kept at bay (down Gizmo!)

It’s for these reasons – the low-calorie intake, the removal of food groups and increased cravings – that make losing weight long-term virtually impossible.

Here’s a question for you –

What Happens to Your Body When You Eat Just One Single Cookie? The havoc that all that sugar and saturated fat wreak? The complete and utter internal chaos caused by the additives and preservatives? How your body goes into ‘fat-storing overdrive’ and triggers an immense reaction for weight gain, and all manner of diseases such as diabetes and heart attacks? Well, this is EXACTLY what happens when you eat just one, delicious cookie… ABSOLUTELY NOTHING! That’s right. Despite the sugar, the fat and the calories, you don’t suddenly gain weight, or send yourself into a spiral of never-ending death and decay. Not much happens at all, except you have a tasty treat to snack on. See, the way you gain weight has nothing to do with specific foods, and ALL about how many calories you eat. To explain this, we want to introduce you to someone we know very well.

Meet Clare …

Clare originally spoke to me in September 2017.

After we initially spoke she told me that she felt she just wasn’t ready to come on board.

Cool, no probs at all, it needs to be the right time for you.

Fast forward to June 2018 and I receive a message “I’m ready, can we talk”.

Within 5 mins of talking together she starts to breakdown on me.

She then proceeded to tell me how years of being part of Slimming World had destroyed her relationship with food and that she secretly binge ate…every day.

All because of a system that uses a term “Syn”.

This intensely painful cycle of binge eating went on…FOR 4 YEARS!

Her confidence now at rock bottom and her weight higher than it was ever before.

She knew that a different approach had to be taken, yet was still worried about falling into back into binge eating, and rightly so.

After all, I’m a nutritionist, so it’s all about plain chicken, boiled broccoli and no flavour, not to mention zero alcohol throughout and all other foods are forbidden!

Not quite.

“You can eat whatever you foods you like” I say.

“Erm, ok, I need to give up alcohol though, don’t I?”



I laugh.

“We just need to work on your thought process instead”.

One of the first things we did was to rewire Clare’s thought process so that she stopped seeing “dirty” foods as bad, and that she could in fact have them whenever she pleased. No strict plan was put in place, instead just a very small way in how we spoke to ourselves was implemented, which resulted in this…
Clare loves to cook and is a bloody good cook too! When I said that she can make whatever foods she likes, she didn’t disappoint. Although I think she might be getting sick and tired of me asking to come around for dinner lol!
Even the mention of several social outings and BBQ’s (which included alcohol) came up in our catch-up chats. All being said with a beaming smile across her face and the words “I’m buzzing!” These types of conversations went like this for another couple of weeks and I then this drops into my Facebook messenger…
Warning: These results require NO EXTREME Methods and are 100% Typical. See, by rewiring her thought process, she was able to overcome her demons surrounding food and allow an element of flexibility into her life, without guilt.
Her confidence has soared, she’s back to herself again and inches have dropped (I’m gonna get blamed soon for her having to buy new clothes). and more importantly… Binge eating is now a thing of the past She’s feeling amazing. She’s banished her bloat. Energy levels are through the roof. She never has cravings. And she had a guaranteed formula for weight loss that allowed her to eat the foods she truly loved. Here’s what she has to say about it all…

Introducing The Impact Mentorship

The Bespoke Plan that is 100% Tailored To You!

Here’s our confession:

I used to do things the old way.

I thought we knew about nutrition,

I –

Ate clean all the time

Had to say cheerio to our good friend chocolate

Didn’t spend much time with my BF…beer

And I sincerely though that one morsel of junk food would reverse my weight loss and send me into a fat gain spiral.

I’m not afraid to admit my mistakes, because it’s only by recognising I was doing things wrong, that I can form a better approach.

Unfortunately, many of my peers in the fitness industry are still preaching the old rules I used to live by:

  • No carbs after 6pm.
  • No alcohol.
  • No sugar.
  • No dairy.
  • No gluten.
  • No additives and preservatives.
  • No sweeteners and diet drinks.

The list goes on …

I was a die-hard supporter of strict weight loss dieting, and believed that anyone who didn’t conform with this simply wasn’t dedicated.

(By now, you and I both know this is just plain wrong. You’ve read about the real reason why we regain weight, and why sticking to these types of diets is nigh-on impossible.)

But at the time, I thought it was this way or the no way. Then I took it upon myself to educate myselfOnce qualified, I changed my own thoughts surrounding nutrition and began to apply what I’d learnt on my clients

I then noticed something that was pretty damn cool.

The clients who got the best results?

They were the ones who were only following the plan 80% of the time.

They would do mostly what I told them, but they would still have their lunchtime sandwich.

They’d eat an evening meal of salmon and veggies, but follow it up with a small bar of chocolate.

They’d stop slurping on Coca Cola every afternoon, but would have a glass of wine a couple of nights a week.

And the results they got were astonishing.

The fat loss was fast, sustainable, and they were finding their diet easy.

The clients who were being too strict on themselves 100% of the time?

They were the ones witnessing the progress slumps, stepping on the scale and having the intense misery of being the same weight (or even heavier) each morning, and unleashing the craving monster.

That’s when I realised how being LESS strict was giving BETTER weight loss results –

And I’m a huge proponent of this way of thinking.

Gone are the days of banning anything. (Burgers, bread and booze are back on the menu!)

And I developed a shockingly simple, easy-to-follow system that guaranteed lasting weight loss.

That system is called The Impact Mentorship.

If I were you, here’s what we’d be thinking right now:

Okay mate, so you’ve told me all about this ‘amazing’ system.

Well I want to see exactly what kind of results I can expect.”

I’m hoping you’d ask this.

Most trainers don’t like putting their money where their mouth is.

They talk the talk, but rarely do they walk the walk.

They might have one, (maybe two) okay testimonials that they bring out time after time after time.

I hate that.

I want you to have complete and utter confidence in The Impact Mentorship coaching system, so that even if you leave here today without doing anything else, you know that –

  1.  This system is credible.
  2.  It works for everyone.
  3.  You can take the information here and start to use it for yourself.

Here’s just a very small selection of clients who’ve used The Impact Mentorship coaching system:

I’ll stress again that these results are typical.
I didn’t just pick the most ‘dedicated’ clients … The ones who’d trained and dieted the longest … The genetic elite …

I wanted to show you a completely honest selection of the wide range of people I’ve worked with this past year.

I’m not here to tell you that these results are impressive.

I’d rather you looked, and made up your own mind.

And, offer you the chance that, if you want the same kind of results like this, you can fast-track to that right now by clicking below:  

The Secret Sauce. (And WHY The Impact Mentorship BLOWS other weight loss plans out of the water.)

I wish I could tell you that the dieting system you’ve just read about is THE mystery component, or the key that unlocks the kingdom to lifelong weight loss without giving up your favourite foods.

Unfortunately, I can’t.

The sad fact of the matter is, that despite the fact eating and exercising should be all that’s needed for you to lose weight, that simply isn’t true.

I Lied Earlier.

I said that diets like Atkins, Weight Watchers and detoxes don’t work.

They do.

At least, anyone can lose weight on them for a few weeks, before they just get too damn hard. It’s impossible to function (let alone live life!) while you’re following them, and as such, you give up.

And that’s when the weight goes back on.

See, the one thing that’s missing here (and in almost all commercial diets out there) is accountability.

Having that helping hand on your shoulder.

Someone in your corner to guide you through any troubles, listen to your struggles, and give you clear, concise and comforting advice on exactly what to do whenever you’re in doubt.

How many times have you started a diet, only to think –

“Man, this is pretty tough.”

That’s entirely normal.

In fact, if you didn’t feel like that, something would be wrong.

What with social events, nights out, work do’s, seeing friends, and those stressful days when it feels like some crisps or chocolate, along with a nice glass of Malbec or a frosty, cold, refreshing San Miguel are the only logical ways to chill out and unwind …

Losing weight is not easy!

Call me ‘Captain Obvious,’ but if it was easy, don’t you think everyone would be walking round with their dream body 24/7?

So this is where that extra step comes in, and where it’s not just a diet.

Where The Impact Mentorship excels is the fact that you have us in your corner.

I’m there for your personal support and motivation.

Not only is the diet tailored to your specific schedule, and food preferences, but the support is too.

Look –

Some people are lone warriors.

They like to be given a plan and then let loose.

They say to me –

“Chris. Leave me alone. No offence, but I can do this on my own. You tell me what I need to do, and I’ll do it.”

Other people need a little more.

You might need a brief message every couple of days to make sure you’re okay.

Maybe you need some reassurance every now and again to keep you on track.

Perhaps your job is super stressful, and you’re forever being invited out for meals and drinks, and your friends, despite the fact they mean well, are the WORST for teasing and tempting you away from your ultimate goals.

This, again, is 100% okay.

If you sign up to The Impact Mentorship then in my roles as a coach, I’m here for whatever you need.

Whether that’s as simple as me giving you your nutrition plan, stepping back and just being there for the odd question and your weekly check-in to make sure we’re still making progress …

… or you’re a little intimidated by losing weight.
… you’ve had bad experiences in the past.
… you’re worried about how easily you could fall off track.

Or, you just want to be absolutely certain that you’re doing everything possible to get the best results you can.

I’m cool with that.

You get access to me via WhatsApp, Facebook and email, plus a load more support that I’d love to tell you about in just a moment …

A good coach should be flexible, and be able to work with exactly what a client needs.

Whether that’s a diet to work around any food allergies or special diets or a structure that can work around even the most hectic schedule.

That’s what I’m here for, because I consider myself as a GREAT coach.

Hey, that might be arrogant to say, but I think these client results speak for themselves:

Click Here to Start Your Journey Towards Results Like These

WAIT:  This is NOT for Everyone  – I’d love to say that the 1:1 Impact Mentorship coaching system was open to everyone. Unfortunately, I can’t though.

Keeping a 100% success rate is very important to me.

That means that coaching is not going to be right for every person reading this.

Chances are, if you’ve got this far, you’ll be perfect for this. After all, you’ve taken time out of your day to come here, read this page, and are already way ahead of where you were 10 minutes ago.

But unlike other trainers, having the funds to invest is not the only thing you need to become a client.

That’s why, before we go any further, I’d like to offer you the chance to apply for The Impact Mentorship:

Take Me Where I Need to Apply…

I have a small (yet firm and fair) set of criteria that all clients need to meet before we get started.

You don’t need to have professional athlete levels of fitness. You don’t need to be a certain shape, weight or age.

And you DEFINITELY don’t need to be willing to commit to any super strict bland, boring and repetitive diet.

But you do need to be invested in the process, have a life outside of the gym, and be someone who’s dedicated and disciplined, but fun, too.

See, losing weight should be enjoyable, and my rule is –

I ONLY want to work with people I’d be happy to go for a pint (or Diet Coke) with.

I genuinely believe that for coaching to work, we need to get on.

So how about we schedule a call to see if we’re a good fit for one another?

I Used to HATE the Mirror


I know it’s not easy to listen to a coach talking about all the pain of being overweight, of having love handles and of having a body that you try and hide away.

But believe me – I’ve been there.

At times in our lives, I’ve felt like strangers in our own skins.

I’ve been ashamed of the extra fat we’ve been carrying. I’ve felt guilty for not sticking to a strict diet. I used to hate the mirror. And would do whatever I could to make sure people never saw my physique.

Now however I’m 100% comfortable with my body.

It’s not been an easy road, and I’ve made every mistake you can think of along the way.

But my goal is to have you NOT make those same mistakes.

To save you all the heartache, all the guilt and all the anguish of failed weight loss attempts and get you to the point where you can turn up to weddings or other social occasions feeling amazing, you can wear whatever you want, and you finally feel stunning and sexy for your significant other.

I promise you, we can do this together with The Impact Mentorship.

To to recap, this is what you get by being part of the mentorship program...


Your personalised program


Weekly check-ins with me where we’ll troubleshoot any issues you’re having, and ensure you’re making the best progress possible.


All the accountability and support I provide


Access to my Facebook support group that contains other likeminded individuals.


Monthly recipe packs to help keep your food varied and interesting.


My personal guarantee that I’ll do everything in my power to get you to your dream body, with a slimmer, leaner, stronger, sexier (and happier) physique.

“Wait: Where Are The Hard Sells?”

Sorry, that’s not my game.

You might have guessed by now, but I’m about as far from a marketer or a salesman as you can get.

I’m not here to trick or con you into signing up with me.

All I want to do is provide you with incredible value, show you exactly what I can do for you, and have you make the informed, sensible decision of whether this is right for you or not.

Talking of what I can do for you, here’s what you can expect from working together with me –

1. A diet that you LOVE. You’ll genuinely be able to eat ANYTHING and still get results.

It’s ‘anything goes’ so to speak. And whether your thing is biscuits, takeaways, or alcohol, I’ll make sure they’re factored into your diet.

2. Results that LAST.

How many times have you dieted before? And how many times have the results lasted?
I can safely say that The Impact Mentorship will be the last ‘diet’ you ever need.

3. Coaching on Demand

Any coach who says he’ll reply to every client email must be crazy, right?

I must be crazy then!.

Because that’s exactly what you’ll get here.

I don’t want you to spend a single minute feeling overwhelmed or confused, which is why every email gets answered within 48 hours.

I’m also available on WhatsApp/Facebook too. Once you’re part of the Impact family, we’re there for one another.

4. VISIBLE Results

There are plenty of weight loss coaching programs out there …

… but few create visible fat loss.

The kind of results that mean you get compliments from colleagues, comments from friends, and watch your body change shape on a weekly basis.

Well … that’s exactly what I shoot for.

Sure, we get that scale to go down, but weight is only one aspect of it. You want to look better too, right?

I’ve got you covered.

5. A PROVEN Plateau-Busting System

The BIG reason why so many people fail their diet? There’s no progression.

To get around this though, you have a private weekly check-in, where I assess your progress in detail.

We stick with what’s working, and change what isn’t, so you progress as fast as physically possible.

6. Direct, 1-1 Phone Time

Tired of trainers and coaches who don’t want to be held accountable? me too…

And that’s why, as part of the coaching, you also get regular phone calls.

I call this our ‘turbo call’ which sounds seriously formal, but really, it’s just a way to have a chat about what’s going well, address any issues you might be having, and ensure you’re 100% happy with the process and your results.

7. Private Support Group

Our clients are ALL amazing!

I’d love for you to get to know every single one of them, and to become part of our tight-knit community.

You can do that in my fully private Facebook group.

If Facebook’s not your thing, that’s cool. But the group is a great place to chat diet, share hints and tips, get a pat on the back when you’ve hit your goals, and some support and encouragement if you should ever find yourself struggling.

Yes Chris – I want all this. Where can I apply?

I could go on, and on, and on about what else you get when you come on board as an Impact Mentorship client.

I could tell you about how the foods are tailored precisely to what you need …

How I don’t just tell you what to do, but help you learn about losing weight and keeping it off, so that at any point in the future, you could take the reins yourself …

Or about how I have different nutrition ‘levels.’

If you’re a nutrition newbie, we can set you up with a complete done-for-you plan to follow, or, for more advanced dieters, we can offer more flexibility, with personalised calorie and macronutrient targets.

could tell you all that, but really, all you need to know is – I Want to LOSE Clients

This may sound downright mad for coaches to say, but hear me out:

My goal is always to empower my clients so that they don’t always need me.

I absolutely, point blank refuse to keep any of my methods secret from you. Not only do I want to help you get the weight loss you’ve been dreaming of, and a newfound confidence in your body, but I want you to take an active role in the process too.

Our ideal outcome with every client is for them to come to me in 6 months and say –

“Chris, I don’t need you anymore.

I’ve lost the weight I wanted.

My clothes fit amazingly. I’m no longer ashamed of my body.

I never feel like I’m dieting, and I love the fact I can effortlessly maintain my new lighter, leaner body, and still eat the foods I love and go out and see friends.”

That to me, is music to my ears.
In fact, I say that my job is done.

If you’re ready for that, then, for the final time, here’s where you need to go:

Show me where to apply…

Thanks for reading and see you on the other side.



Are your results typical?


Now, clearly I can’t promise everyone is going to get the same results, for the simple reason that not everyone is going to put in the work.

But that’s why the application process is there. If we talk and don’t feel like The Impact Mentorship is right for you, you won’t part with a single penny.

I only accept clients who will get results.

I’m worried I’m too old.
Don’t be. While the majority of my clients are between 30 and 45, age is really no issue. We’ve had clients in their mid 50’s, as well as clients in their early twenties. The only thing that matters is that you’re ready to lose fat, don’t want to commit to another diet, or gut-wrenching exercise program, and are willing to get involved and have fun.
What makes The Impact Mentorship coaching different?

I’d say the accountability and support.

What with your weekly check-ins, the regular calls, 7 day access to me, a 48-hour max response time AND the private client group, there’s no way you can fail to be motivated and inspired to stay on track.

Oh yeah – and everything is made as easy as possible for you to follow.

I travel a lot. Should I wait until I’m home more?

You know what’s funny?

I have so many clients who need to travel a lot for work, or who are in the fortunate position to take plenty of trips.

And their results are no worse than anyone else’s. In fact, they’re often better.

See, I’m not the type of coache who says you can never eat out, have to train every day, or need to take a load of pre-prepared food with you wherever you go.

Remember – the key thing here is EASE.

If you travel (even if you have a long holiday planned in the very near future) I’ll make sure everything works for you.

UK resident. Does that matter?


I’ve worked with people from all over the world.

Because I check emails and WhatsApp a few times every day, you won’t have to wait any longer for a response than any of our UK-based clients.

Could I get the same results on my own?

Absolutely, 100% …


My methods aren’t secret or magic.

They work incredibly well, but you could do this on your own.

Thing is, despite knowing this, most people don’t, and that’s why they spin their wheels for years and years, always being ashamed and embarrassed of their body, and always saying they’ll lose weight … someday.

I don’t want that for you.

I’d rather you had a proven system in place, that got you results that lasted, and that gave you as much (or as little) support as you needed along the way

Claim Your 99 Page

Impact Bible Nutrition Guide Today!

Awesome! Check your inbox, it's on its way!

Share This